1. An excellent audited distribution of 313,274 copies per week in London.*

2. A unique audience – Sport’s aim is to have the highest ABC1 percentage of any stand-alone magazine. As well as delivering a fantastic audience in its own right, this minimizes wastage.

3. No clutter – We run an average of 16.5 pages of ads in a 48 page magazine. This is a lack of clutter found in no other publication.

4. Impact – Right hand pages where appropriate, opposite high traffic sites, mean your ads get seen. In addition, the magazine is designed so every reader reads every page, ensuring 100% of readers see your ads.

5. Quality advertiser environment – Our focus on excellent editorial images, the quality of the product itself and the brands we carry mean your ads will appear in the optimal environment.

6. Excellent repro quality – We are printing on enhanced 55gsm newsprint. This is one of the brightest and whitest papers on the market. The repro quality of ads is excellent.

7. Creative executions – Delivering impact is at the heart of what we do. Our award-winning team combines with an excellent product to deliver creative executions that make your ads truly stand-out.

• 313,274 copies every week
• Target audience is males 20-45, ABC1, urban, high disposable income
• Distribution outside underground stations, train stations, gyms, health clubs, sports clubs and airlines
• Points selected through geo-mapping, product distributed with high quality promotions staff
• Focused on London at launch

• 48-64 page book, with an average ad ratio of 35%
• Enhanced 55gsm newsprint
• 310mm x 265mm – larger than almost every magazine

Sport won Magazine Launch of the Year at the 2007 BSME Awards

*ABC Jan 2008 – Jun 2008