Sport is distributed at commuter points, locations where people participate in sport (gyms, health clubs, sports clubs), major corporations, 5 star hotels, Eurostar, 1st class train carriages and in business travel airlines. Commuter locations make up around 2/3 of the total.
Geo-mapping analysis has been used to define the optimum distribution points, including selected underground and rail stations. This selection is based on socio-demographic profiling and commuter flow. We employ a sophisticated distribution tracking system to ensure timely delivery and minimum copy wastage. Hand distribution staff are recruited through a strict selection process. They have been trained and are managed to the highest standard, presenting a high-quality image at the point of distribution.
Sport is distributed between 7am and 9.30am every Friday morning at key commuter
locations to our target audience of ABC1 males aged 20-45. It is never forced
on individuals, but offered and willingly accepted.
